Three workstreams: live product experiments, a qualitative research database built from 596 customer and prospect call transcripts, and an ICP-aligned outreach list for discovery interviews.
Two live experiments launched April 27. Primary Problem Research (open-ended discovery calls) and Task Delivery Audit (existing customers). Previous sprint experiments moved to backlog.
Qualitative analysis of 596 customer and prospect calls. Nine prioritized problem areas, ranked by evidence, urgency, and feasibility for the Gia product team.
Boutique consulting firms where delivery involves human judgment, 3–50 employees. Recurring delivery tasks is the wedge. Management/strategy consulting label dropped — judgment-heavy delivery is the discriminator.