Two active workstreams: live experiments running on product activation, and a qualitative research database built from 596 customer and prospect call transcripts.
Three live experiments targeting activation. Two measuring content conversion, one pending qualitative discovery before it can be scoped. Check-in March 23.
Qualitative analysis of 596 customer and prospect calls. Nine prioritized problem areas, ranked by evidence, urgency, and feasibility for the Gia product team.