Research — EXP-001 ● Live

Primary Problem Research

Going in with the hypothesis that client delivery is a time-consuming bottleneck for growth, conduct 30 open-ended discovery calls with delivery leads at 3–50 person consulting firms by end of May. Ask about their current process, what’s most painful, what they’ve already tried to solve it, and what conditions would need to be true for them to hand it off. Do not ask what they’d hand off to AI — ask about past behavior. If a strong pain signal emerges organically, offer a pilot on the spot.

Baseline (X) 0 qualifying interviews completed
Target (Y) 30 interviews — 15 by May 15
Read date (Z) May 31 sources: net new, existing customers, inbound
Activation — EXP-002 ● Live

Task Delivery Audit

Using a simple real-time classification script on existing Gia customer data, surface recurring delivery tasks extracted from their calls. In a live audit session with the customer: run the script together, show them their own task patterns, ask “did you do that task — how long did it take, how often does it happen?” Then offer to pilot taking it off their plate at 1/10th their billable rate. If we are not getting pilot confirmations, we are not moving fast enough.

Baseline (X) 0 audit calls completed
Target (Y) 10 pilot agreements — 5 by May 15
Read date (Z) May 31 existing customers only
EXP-001 Output

Interview Scoring — 13 discovery calls

Calls scored against ICP fit and urgency, out of 20. Four prospects classified Pilot Now and treated with problem statements + meeting summaries.

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Moved to backlog — April 27

The following experiments from the April 13 sprint were paused on April 27. Not enough data to read; focus shifted to primary discovery before building further.

ExperimentDomainReason
Delivery Workflow Depth Interviews (5B) Research Superseded by EXP-001 with broader scope and cleaner ICP
Discovery Outbound Research Ask (4) Acquisition Paused; ICP narrowed, outreach approach being rethought under v1.3
BizDev Known Contacts Filter — GA Launch (3B) Revenue Paused; focus moved fully to client delivery, biz-dev is out of scope under v1.3