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EXP-001 — Interview Score May 2026 · Tukan

Carolyn Crewe

Best Kind Consulting · Founder / Pricing Coach

7/20
Insight Only

Informs the thesis. Not an active pursuit.

ICP Fit 6/10
Urgency 1/10

ICP Fit — 6/10

Does the firm match ICP v1.3? Boutique consulting, 3–50 employees, judgment-heavy delivery, hands-on buyer, actively scaling.

DimensionReadScore
Firm typeStrategic pricing advisory — judgment-led work.2/2
Team sizeSolo + an EA. Below the 3-employee floor — disqualifies.0/2
Core painVolunteered as a future risk ("if I were to get slammed"), not a current bottleneck.1/2
BuyerHands-on founder doing all delivery herself.2/2
Growth postureScaling upstream to Series A is forward-looking; pilot deferred to September.1/2

Urgency — 1/10

Is the pain live, costed, and ready to act on? Past attempts and trigger events tell us whether they’ll move.

DimensionReadScore
Pain currencyHypothetical — "if I were to get slammed." No live bottleneck.0/2
Cost quantifiedNothing attached.0/2
Failed attemptsNot explored.0/2
Trigger eventNot surfaced.0/2
Action commitmentDeferred to September. Lukewarm.1/2

What they said

“If I were to get slammed with a bunch of clients, the first thing that breaks is client delivery.”

“Let's pick this back up in September.”

Next action

Below ICP team-size floor. Keep warm via newsletter; not an active pursuit.