Dotfusion · Founder & CEO
Informs the thesis. Not an active pursuit.
Does the firm match ICP v1.3? Boutique consulting, 3–50 employees, judgment-heavy delivery, hands-on buyer, actively scaling.
| Dimension | Read | Score |
|---|---|---|
| Firm type | Headless CMS + custom dev agency. Architecture and design decisions are judgment-led. | 2/2 |
| Team size | 5–10 people (Chris does presales/scoping; Janice runs ops/delivery). Low end of band. | 1/2 |
| Core pain | Scope creep + context handoff between presales and delivery. Real but vaguely described. | 1/2 |
| Buyer | Chris (presales) + Janice (delivery) — both hands-on. | 2/2 |
| Growth posture | Actively scaling and exploring AI to decouple hours from output. | 1/2 |
Is the pain live, costed, and ready to act on? Past attempts and trigger events tell us whether they’ll move.
| Dimension | Read | Score |
|---|---|---|
| Pain currency | Mentioned without a specific recent incident. | 1/2 |
| Cost quantified | No hours, dollars, or project impact attached. | 0/2 |
| Failed attempts | NotebookLM mentioned briefly. $500/mo tool sprawl alluded to. | 1/2 |
| Trigger event | Not surfaced. | 0/2 |
| Action commitment | Bailey asked for time with Janice (the delivery lead). No firm pilot. | 1/2 |
“I'm not documenting stuff — I rush on and expect everyone else to get it.”
“We've got Notebook LM, Jira, Trello, ReadAI, Apollo, Atio — and it's still not joined up.”