Demand Path · Founder & SEO Consultant
Right shape but missing a forcing function. Reactivate with a sharper second touch.
Does the firm match ICP v1.3? Boutique consulting, 3–50 employees, judgment-heavy delivery, hands-on buyer, actively scaling.
| Dimension | Read | Score |
|---|---|---|
| Firm type | SEO + content consulting where strategy and storytelling are judgment-heavy. | 2/2 |
| Team size | 1 founder + 2–3 subcontractors. At the floor of the ICP band. | 1/2 |
| Core pain | 12 weekly client reporting decks at 30 min–2 hrs each. Client preferences live in his head, blocking delegation. | 2/2 |
| Buyer | Sole founder doing every call, every deck. | 2/2 |
| Growth posture | Just lost 50% of revenue. In stabilization and acquisition mode, not scaling mode. "Respectfully declined" the pilot. | 0/2 |
Is the pain live, costed, and ready to act on? Past attempts and trigger events tell us whether they’ll move.
| Dimension | Read | Score |
|---|---|---|
| Pain currency | Live for every Sunday's deck batch. | 2/2 |
| Cost quantified | 30 min–2 hrs × 4 decks × 12 clients = 12–15 hrs/week absorbed by reporting alone. | 2/2 |
| Failed attempts | Subcontractors hired but no SOPs/client profiles to support delegation. | 1/2 |
| Trigger event | Revenue loss is pulling him AWAY from action, not toward it. | 0/2 |
| Action commitment | Declined pilot. Offered to reconnect in 60–90 days. | 0/2 |
“If things were different, I would have needed this a hundred percent.”
“Four separate slide decks every Sunday — the story-building is the hard part.”